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CLIENT:
INDUSTRY:
Field Service Management / FSM
Transforming Frontu: a Strategic Rebrand and Site Migration

In the ever-evolving digital landscape, standing out becomes not just an advantage but a necessity. Frontu, a pioneer in Field Service Management (FSM) software, faced a key moment: the need for a digital transition. Our mission? To not only improve Frontu’s brand but to redefine its digital presence (sounds crazy, right?).

  • Challenge

    Frontu (formerly TaskerTools) faced digital barriers limiting its growth:

    • SEO: Climbing the SEO SERP ladder with the current stack seemed overpriced, and improvements were nearly impossible to achieve.
    • Domain and trademark limitations: Without owning the .com domain and trademark, Frontu’s digital footprint was restricted.
    • Brand confusion: Often mistaken for a B2C brand and a task management tool, Frontu’s identity was diluted, affecting the quality of Marketing Qualified Leads (MQLs).
  • Strategic Overhaul

    Our proposed strategy was not just a facelift but a heart transplant ❤️ for Frontu’s brand. We ventured on a journey to:

    • Refined the Brand Essence: We crafted a brand that truly resonates with Field Service Management, sharpening a tone of voice that focused directly on frontline workers.
    • Redesigned Inbound Marketing Strategy: We rebuilt Frontu’s site structure through demandgen research, making it a beacon for relevant visitors and a powerhouse for SEO.
    • Championed Transparent Communication: Change can be rough. We ensured every stakeholder, both internally and externally, understood the ‘why’ behind every decision, turning potential resistance into unanimous support.
The Results of Transformation
  • SEO Efforts
    +1,651%
    +1,651% increase in SEO (non-branded) traffic
  • User Engagement
    +70%
    New website users traffic increased by +70%.
  • Drop of non-relevant brand SERP impressions
    84%
    Non-relevant brand SERP impressions saw an 84% decrease week-over-week.
  • Non-brand SERP Impressions
    +611%
    +611% increase week-over-week, showcasing the power of targeted visibility.
A strategic Rebrand and Site Migration

Frontu, underwent a transformation, setting a new stage for acquiring users through digital marketing channels. This strategic shift wasn’t just about changing names; it was about laying a solid foundation for growth and expanding the business beyond Central and Eastern Europe (CEE).

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Magoom is a digital marketing agency with a small-scale, big impact. We’re all about creating bespoke digital efforts towards your business that spotlight your unique brand, ensuring quality over quantity every time.

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