Book a call
Book a call
CLIENT:
INDUSTRY:
Field Service Management / FSM
Transforming Frontu: A Strategic Rebrand and Site Migration

In the ever-evolving digital landscape, standing out becomes not just an advantage but a necessity. Frontu, a pioneer in Field Service Management (FSM) software, faced a key moment: the need for a digital transition. Our mission? To not only elevate Frontu’s brand but to redefine its digital presence, steering it towards growth and clarity in its market position. Here’s how we turned challenges into achievements.

  • Challenge

    Frontu (formerly TaskerTools) stood at a crossroads, restrained by digital barriers that suppressed its growth:

    • SEO improvements: Climbing the SEO ladder with the current stack seemed overpriced, and improvements were nearly impossible to achieve.
    • Domain and trademark limitations: Without owning the .com domain and trademark, Frontu’s digital footprint was constrained.
    • Brand confusion: Commonly confused with another B2C brand and the task management tool, Frontu’s identity was diluted, impacting the quality of Marketing Qualified Leads (MQLs).
  • Strategic Overhaul

    Our proposed strategy was not just a facelift but a heart transplant for Frontu’s brand. We ventured on a journey to:

    • Refined the Brand Essence: We diligently crafted a brand that truly resonates with Field Service Management, sharpening a tone of voice that focused directly on frontline workers.
    • Enhanced Inbound Marketing: We rebuilt Frontu’s site structure through extensive research, making it a beacon for relevant visitors and a powerhouse for SEO.
    • Championed Transparent Communication: Change can be rough. We ensured every stakeholder, both internally and externally, understood the ‘why’ behind every decision, turning potential resistance into unanimous support.
The Results of Transformation
  • SEO Efforts
    +1,651%
    +1,651% increase in SEO (non-branded) traffic
  • User Engagement
    +70%
    New website users traffic increased by +70%.
  • Drop of non-relevant brand SERP impressions
    84%
    Non-relevant brand SERP impressions saw an 84% decrease week-over-week.
  • Non-brand SERP Impressions
    +611%
    +611% increase week-over-week, showcasing the power of targeted visibility.
A strategic Rebrand and Site Migration

Frontu, underwent a transformation, setting a new stage for acquiring users through digital marketing channels. This strategic shift wasn’t just about changing names; it was about laying a solid foundation for growth and expanding the business beyond Central and Eastern Europe (CEE).

ready to get started?
ready to get started?

Magoom is a digital marketing agency with a small-scale, big impact. We’re all about creating bespoke digital efforts towards your business that spotlight your unique brand, ensuring quality over quantity every time.

Book a call